For a taste of the excitement, camaraderie and glamour of the Marketing Week Engage Awards 2010 watch this video.
If you attended the awards in May then keep a close eye on the video and you may spot yourself. It’s hard to believe but we aim to make next year’s event even bigger and better so keep checking the Engage Awards 2011 page to discover what’s been added to the event of the year.
Go to the Marketing Week Engage 2011 Awards page here
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?