DH appoints M&C Saatchi to £9m cancer brief

The Department of Health has appointed M&C Saatchi to handle a £9m advertising campaign to drive awareness around cancer.

/u/i/c/DoctorsRoom.jpg

In September, the Government approved the activity that aims to alert people to the early signs of cancer and encourages them to get checked out.

It invited MCBD, M&C Saatchi and VCCP to pitch for the work.

The campaign will be launched in January next year, and has been approved by the Cabinet Office.

Activity will consist of 59 local campaigns focusing on breast, bowel and lung cancer. Local areas have been given a share of the £9m for their campaigns.

At the same time as running these local projects, the Department of Health will be trialling, in two regions, centrally-led campaign activity to raise awareness of bowel cancer symptoms and to encourage early presentation. Subject to evaluation, the campaign will be introduced nationally.

Examples of local activity include social marketing and community engagement, ads on bus routes in key areas and branded items directing people to new services.

The work has been approved, despite the advertising freeze, because the Government believes that much of this gap in survival rates could be filled if it could get cancers diagnosed earlier.

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here