Heinz unveils £3m ad for Beanz Fridge Pack

Heinz is launching a £3m marketing campaign for its Heinz Beanz Fridge Pack, including television, online and in-store activity starting tomorrow (13 November).


The campaign, created by AMV.BBDO, aims to drive further awareness and sales of the Heinz Beanz Fridge Pack, which launched in September.

The ad will break during tomorrow’s X Factor, and aims to emphasise the lengths people go to save leftover beans; from plastic containers to egg cups and from tea cups to little saucers.

It attempts to position the Heinz Beanz Fridge Pack as a solution to storing beans.

It features no people and focuses only on the contents of fridges to emphasise that the pack stays fresh in the fridge for up to five days.

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here