The outdoor, print and online activity features Sky cricket commentators Sir Ian Botham, David Gower, Shane Warne, Nasser Hussain and David Lloyd.
The cricket series between England and Australia starts in Brisbane on 24 November.
The commentating team are presented “exhausted and dishevelled” to communicate that the sports channel will be screening live coverage through the night in the UK.
Copy pushes the channel’s television, mobile and online coverage.
The creative was produced by Brothers and Sisters, with media planning handled by Mediacom.