M&S hits multi-channel targets

Marks & Spencer is on track to reach its goal of £500 million in sales from its M&S Direct operation in 2010/11 following a 49 per cent rise in revenues from the channel in the first half of this financial year.

/f/x/i/deliver160.jpg

This is nearly double the 27 per cent growth achieved for the previous full year and is a cornerstone of a growth strategy based around multi-channel retailing.

M&S launched a mobile shopping app in May, claiming a first-mover advantage, and has now gained over 1.3 million unique users. At the same time, it is looking to re-platform to accelerate growth. According to the retailer, “the Amazon platform performs well, but will restrict our future growth.”

Investment into new infrastructure is being made to drive M&S’s “Shop Your Way” service which enables customers to place clothing, beauty and homeware orders either in stores, online or over the phone. They can then opt for delivery to either a nominated address or free to their nearest store for collection.

Since starting a trial in July 2009, the service has now been rolled out to 300 stores. M&S says 13 per cent of its customers order online for in-store collection. Sales of food online, including wine, flowers and party food, have reached £80 million and are forecast to hit £150 million by 2013. Multichannel retailing overall is forecast to deliver up to £1 billion in sales in three years’ time.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here