Facebook launches integrated messaging service

Facebook has announced its new messaging service, which integrates chat, texts and email into the Facebook inbox.

The ’social inbox’ will give users the option to use an @facebook.com email address, so they can send messages to the inbox in Facebook as well as integrating text and chat.

Private messages from friends, whether sent by mail, chat or text, will now be presented to users in one thread. Facebook has also changed the way the inbox prioritises messages, with only those from Facebook friends going into the inbox and messages from anyone else going into an “Others” folder.

The privacy settings can also be changed so messages from anyone other than someone’s Facebook friends won’t be received at all.

On the company blog, Facebook engineer Joel Seligstein says: “This kind of message control is pretty unprecedented and people have been wanting to do this with email (and phone calls) for a long time.

“It reverses the approach to preventing unwanted contact. Instead of having to worry about your email address getting out, you’re now in control of who can reach you.”

Facebook has updated other functionality, allowing users to search by people’s name or by topics in conversations. They will also be able to add other people into messages, forward them and add attachments.

Simon Mansell, CEO of agency TBG Digital, one of the agencies using the Facebook Advertising API to deliver display ads for brands, says it offers advertisers an opportunity because more than 350 million Facebook users use messaging.

He adds: “For advertisers and agencies, the message is clear: more ad revenue needs to be allocated to Facebook and social media than the traditional routes as consumers engage in a more fluid, interactive and rapid social discourse,” he said. “Facebook’s announcement may not be an email killer but it is a strong indicator of the direction in which communication services are moving.”

Augie Ray, research analyst at Forrester, says: “Facebook isn’t interested in being a tool for your flood of bills, email newsletters or other communications, it’s about facilitating and enhancing your personal relationships. In that way, it won’t replace Gmail, but it does want to be the platform for consumers’ personal relationships and communications and leave the boring stuff to Gmail and others.”

This story first appeared on newmediaage.co.uk

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here