Play.com predicts 20% Christmas sales bump

Play.com has predicted its sales will increase 20% year on year over the Christmas shopping period, driven by a rush of purchases ahead of the January VAT increase.

/i/n/q/play160.jpg

The online retailer says people will take advantage of greater choice and competitive pricing online ahead of the VAT increase from 17.5% to 20%.

It adds the busiest online shopping day of the year, dubbed “Mega Monday”, will be 6 December, when it expects to receive up to 1,200 orders a minute at the busiest point.

Stuart Rowe, chief operating officer at Play, says: “Mega Monday is set to be our biggest sales day ever. We’ve seen it grow each year and expect 2010 to continue this trend.”

Internet retailing trade body the IMRG agrees with Play’s predictions of a growth in online shopping this year.

CEO James Roper says: “Nervousness about the Government’s spending cuts is likely to impact high street spend this Christmas, with a third of people saying they plan to spend less than they did last year. Despite this, it’s a far rosier picture for online retailers, which look set to do well this festive period.”

The IMRG predicts UK consumers will spend £17.4bn online in Q4, up from £15bn in Q4 2009. According to its e-Customer service index research, 28% of consumers say they plan to do more Christmas shopping online this year, 61% planning to do 50% or more online.

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here