Kellogg’s looks to cash in on Christmas

Kellogg’s is looking to take advantage of increased spending over the festive period by encouraging shoppers to upgrade from own brand cereals to its brands.

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The cereal manufacturer is launching its first multi-brand Christmas television campaign to back a festive two packs for £3 promotion across its Cornflakes, Rice Krispies and Frosties brands.

Kellogg’s says the campaign and “Only the best” promotion is designed to “take advantage of the busy festive period when shoppers are more likely to “trade up” to quality branded goods”.

The brand packaging will carry a promo flash: “Kellogg’s Our Best to You” until the end of December.

The £500,000 TV ad campaign will air from mid-November.

A Kellogg’s spokesperson says: “Insight tells us there is a huge opportunity for us as more than ever shoppers want quality across all goods to give their friends and family the best at Christmas time and will be looking to buy premium and branded goods to put on their breakfast table.”

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