The primary reason for this is that people are comfortable sharing information under the illusion only their peers will benefit. However, when it comes to large institutions, particularly ones that handle more sensitive information, people become far more wary.
Of course brands can offer incentives as a means to collect consumer data, but surely the best way to regain the trust of consumers when it comes to data acquisition is to have best procedures in place to ensure data is not lost or misused.
Only by doing this, and not paying lip service to it, will negative stories in the media cease and consumers will have faith in the frequent pledges made to increase transparency and data governance, and therefore be more willing to give their data.
EHS 4D Discovery