The broadcaster says its digital review set out to ensure that Sky continues its leadership in all aspects of digital engagement by working with the best agency partners in the UK.
Sky stresses that digital plays an increasingly integral role across its business, encompassing customer acquisitions, customer service, brand and marketing, online products and services, such as Sky Player, and online publishing.
Mediacom will handle the strategic brief providing cross-channel digital leadership, overall strategic direction and collaborative co-ordination across Sky’s business units and digital agencies.
Jam, part of Engine, has been brought on board to develop a cross-business social media strategy and engagement plan.
Sky will be working with Affiliate Window to market Sky products via affiliate partners and to help deliver high quality traffic to Sky online properties.
Greenlight has been appointed to work on SEO campaigns.
The broadcaster says an announcement about the agencies chosen to handle Sky’s creative briefs will be made in due course.
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