The iPad-only title, referred to as “Project” in press invitations, will span entertainment, business, design, international culture and travel.
It is being spearheaded by Branson’s daughter Holly (pictured) and led editorially by Anthony Noguera, former editor of Arena, Zoo and FHM.
News Corp is understood also to be developing an iPad-only daily news title in the US at a reported cost of $30m.
“The Daily” will charge a weekly repeat subscription of 99¢ (62p) and will feature exclusive content edited specifically for consumption on the iPad. A hundred editorial staff have been employed to work on the project.
According to the Association of Online Publishers’ Content & Trends Census 2010, iPad and tablet devices were identified by almost 40% of respondents as a major opportunity for publishing businesses.