Gatwick Airport readies for growth via DM

Gatwick Airport is devising a commercial marketing strategy to help it become London’s “airport of choice” and drive revenue.

/k/e/f/GatwickAirport.jpg

Global Infrastructure Partners (GIP) bought the airport from BAA in October last year for £1.45 bn after the latter was forced to sell off some of its properties by the Competition Commission.

The company has a target to grow passenger numbers from 33 million to 44 million by 2018 and hopes to earn revenue from retail and parking income, as well as the promotion of Gatwick as the capital’s favourite airport and the promotion of destinations.

It plans to develop its expertise in CRM and eCRM and is due to appoint an integrated agency to “help deliver the commercial marketing strategy and plan”.

Gatwick appointed Guy Stephenson as commercial director earlier this month. He is a former commercial director of Thomsonfly and joins from the same position at National Express’ coach division.

GIP also has a 75% ownership interest in London City Airport.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here