Mazda first with display ads on Google Images in UK

Mazda is among the first advertisers to use a new display ad format on Google Images as the search giant continues to test advertising on the site.


Until the summer Google had kept Google Images free of ads, but is now trialling a range of formats in the US and the UK.

Automotive brand Mazda is currently running a campaign for the Mazda 2 via a leaderboard at the top of the image results page. Brands including Converse have used the format in the US since its rollout earlier this month.

In the summer Google revamped Google Images and introduced text and image ads, served via AdWords, for certain results.

Speaking on the Google AdWords blog, Nathania Lozada, part of the Inside AdWords team, says: “Advertising on Google Images allows you to reach hundreds of millions of users around the world who use the site to find relevant photos and images every week.”

At the start of November Google began incorporating Promoted Tweets – Twitter’s fledgling paid-ad format – within its updates page. It’s the first time Google has allowed ads from third-party platforms.

This story first appeared on

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here