10% to buy Christmas presents online

One in ten UK consumers will do their Christmas shopping on their mobiles, according to research from Tesco Direct.

Tesco

The study of 4,000 consumers found nearly half said they’d use their phones to look for gifts.

It also found 78% of respondents were planning to buy gifts online before Christmas and 70% thought it was the best way to buy presents.

Ian Crook, chief marketing officer at Tesco.com, says: “Tesco Direct is expecting to ship more than 80,000 items today as we face our busiest day of the year for online orders.”

The survey also found 45% of respondents claimed they struggled to find time to purchase Christmas gifts due to work and family commitments.

“For the first time this year we anticipate a significant amount of these orders to be placed by customers using their mobiles, because customers like the convenience of shopping on the go,” says Crook.

The retail giant launched its first transactional mobile site earlier this month to boost online sales of consumer electronics goods.

The move came after Tesco found 7% of online Tesco Direct customers visited the site using their smartphones.

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here