Absolute Radio 00s to launch

Absolute Radio is to launch another digital-only extension, Absolute Radio 00s as the station looks to exploit what it sees as the increasing commercial opportunities digital radio offers.


The station – which will play the likes of Coldplay, The Killers and Muse – will launch 10 December on DAB in London, on mobile and online. British Gas has signed as the station’s “exclusive commercial partner” until 2011.

The noughties station adds to Absolute’s existing portfolio of “decade brands” and digital-only brands extensions, including Absolute 80s and Absolute Classic Rock.

The network has invested heavily to increase its digital reach and promote digital devices. More than half (55.2%) of the station’s listening across the network is via a digital platform.

By launching Absolute 00s on DAB in London-only, the company hopes to take advantage of the foothold it already has in the capital’s “lucrative” radio market.

One in five Londoners who listen to a commercial radio station via digital radio tune into one of the current Absolute Radio network, it claims.

Separately, the station says that Absolute Radio 90s, which has been broadcasting nationally on the D1 multiplex as a trial, will remain a national service.

The station posted a weekly reach of 203,000 listeners and 976,000 listening hours in the second quarter, according to Rajar.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here