10% to buy Christmas presents online
Ronan ShieldsOne in ten UK consumers will do their Christmas shopping on their mobiles, according to research from Tesco Direct.
Month: November 2010
A festive campaign should last beyond Christmas
Josie AllchinWhile consumer spend remains cautious, Christmas campaigns are getting bigger, better and more full of famous faces than ever before, says Mark Thomson, media director of Royal Mail.
Is the value of data set to increase?
Russell ParsonsLast Friday (26 November), Marketing Week featured in a lead story in The Times. A fillip for one and all here but it is not an irregular experience that an Marketing Week article would garner national coverage. What is an oddity, however, is that the piece was about direct mail, data and the royal family. […]
Reebok streams Nicole Scherzinger live on screens
Rosie BakerReebok has teamed up with Pussycat Doll Nicole Scherzinger to launch its ZigTech trainers through a live digital outdoor campaign.
Absolute Radio 00s to launch
Russell ParsonsAbsolute Radio is to launch another digital-only extension, Absolute Radio 00s as the station looks to exploit what it sees as the increasing commercial opportunities digital radio offers.
City Inn rebrands to Mint Hotel ahead of business uplift
Branwell JohnsonBusiness traveller-focused hotel chain City Inn is rebranding as Mint Hotel in advance of expansion as it believes the original name does not match the “overall experience” of the brand.
Online grocery to double in five years
Rosie BakerOnline grocery retail is expected to double to almost £10bn in the next five years driven by the increasing use of mobile technology, according to new research.
Mazda first with display ads on Google Images in UK
Will CooperMazda is among the first advertisers to use a new display ad format on Google Images as the search giant continues to test advertising on the site.
Review into COI future to conclude in January
Russell ParsonsThe future of the Central Office of Information remains in doubt after the Cabinet Office announced a formal review into the Government’s marketing services provider.
Unilever appoints Ogilvy & Mather for corporate brand
Rosie BakerUnilever, which owns brands including Dove and Persil, has appointed Ogilvy & Mather Worldwide to handle the global creative account for the Unilever corporate brand.
Fault lines in coalition’s policy puts media on shaky ground
The coalition government must be doing something right. After all, if every corner of the media industry is railing against some aspect of government policy, then it is probably treading the fine line between various vested interests rather well. But there’s no doubt this government is unsettling the media sector – and while some of […]
Man U sign Epson as sponsor
Russell ParsonsEpson says it will use Manchester United’s global fan base to increase brand awareness after confirming it has agreed to become a worldwide sponsor of the Premier League club.
Sainsbury’s adds services for shoppers’ convenience
Rosie BakerSainsbury’s and John Lewis are the latest retailers to add additional in-store services to improve customer experience.
Retailers expecting a tough Christmas
Rosie BakerRetail sales rose in November but the outlook for Christmas trading is less favourable as businesses expect tough times ahead.
Gatwick Airport readies for growth via DM
Branwell JohnsonGatwick Airport is devising a commercial marketing strategy to help it become London’s “airport of choice” and drive revenue.