Smartphones to take 25% of market
Ronan ShieldsSmartphones will account for over a quarter of all mobile sales in 2011, according to a forecast by Informa Telecoms & Media.
Month: November 2010
Time Out to push digital after stake sale
Jessica DaviesListings magazine Time Out is upping its digital expansion strategy after selling a 50% stake in the company to cover debts.
The man from Del Monte says yes to $5bn sale
Russell ParsonsDel Monte Foods has been sold to a private equity group led by Kohlberg Kravis Roberts & Co for $5.3bn (£3.4bn).
Ofgem to probe energy price hikes
Russell ParsonsOfgem is to review whether energy companies are “playing it straight” with customers after finding that recent price rises have increased suppliers’ profit margins by 38%.
How Facebook will become Mayor of the square
Josie AllchinFacebook’s recent launches may have run Foursquare out of town. Greg Grimmer, partner at advertising agency Hurrell Moseley Dawson & Grimmer, explores how.
Social media should not be about scale but about connection
Josie AllchinSocial media may actually inhibit true connection when it’s used to satisfy an urge for fame, argues David Cushman, managing director of social media consultancy Ninety10 Group and former Bauer digital development chief
Tesco trials new non-food approach
Rosie BakerTesco will look to increasingly integrate catalogue business Tesco Direct into stores as part of a new approach to non-food.
Tesco unveils festive “Finest” food ad
Rosie BakerWatch the ad here
McDonald’s tries to tackle McJob “misconceptions”
Russell ParsonsWatch the ad here
Marketers “irresponsible” in pursuit of growth, says Cameron
Russell ParsonsDavid Cameron has accused marketers of exploiting children by launching “irresponsible” marketing campaigns in the pursuit of growth.
Training
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Understanding the importance of engagement
Josie AllchinEngagement drives output and is critical to any successful online research project, says Joe Stubbs, junior consultant at Promise Communities.
Brands can become an important part of a traveller’s journey
MaryLou CostaMobile apps and websites can embed a travel brand in a consumer’s mind through the whole process of their holiday by providing more local information. As increasingly less destinations in the world can be classed as “undiscovered”, the adventure seekers in us are looking for more unique, authentic and local experiences in the places we […]
The Secret Marketer on the pros and cons of LinkedIn
David CoveneyI read some impressive stats this week about the rise and rise of social networking site LinkedIn. As with Facebook, the user base is no doubt split between dabblers and committed addicts. I fall somewhere between the two. I find LinkedIn is an excellent tool for tracking down old colleagues and a convenient way of […]
Take advantage of December Christmas presence
Marketing WeekIvan Browne, director at GfK NOP, says marketers and retailers have to make the most of December as prospects for the New Year look bleak. Although for retailers and their marketing teams Christmas has been in full swing for the past few months, November and December is when consumers enter the fray with gusto. But […]