Month: November 2010

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The price is right

Marketing Week

Tim Ham, a director at price optimisation consultancy Pearson Ham, sheds light on using data to make sure the price is right. Marketing is a creative discipline led and exemplified by the creation of demand driven propositions and imaginative communications. Specialist creative agencies have blossomed in the last 30 years to meet the demand for […]

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Start with the shopper, not the technology

Marketing Week

Anthony Hopper, managing director of Saatchi & Saatchi X UK discusses the role of digital media in shopper marketing. It seems like we’ve been talking about digital for a long time now and yet there’s still confusion around its role in marketing communications. Lately we’re hearing a lot of debate around digital and technology in […]

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Are old friends better than new ones?

Rosie Baker

Research from insight group SMG published this week revealed that retailers spend more time and marketing budget recruiting new customers than they do on retaining their existing customers – something of a short-sighted plan. Customers are quite obviously the core of any retail business but how do marketers decide who is more important – the […]

Co-op readies new year campaign

Rosie Baker

The Co-operative Group is launching a multimillion-pound campaign in the new year to assert its position in the food market as a values-led, locally minded alternative to the big four supermarket chains.

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Map out your marketing planning mission

Mark Ritson

A century ago, Captain Robert Falcon Scott looked out across the bay at Port Chalmers in New Zealand and watched his ship the Terra Nova being loaded with provisions. He was about to sail to Antarctica in a now infamous attempt to become the first man to set foot on the South Pole.

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Marketer 2 marketer

Josie Allchin

Click here to read the cover feature – a profile of Chevrolet’s UK managing director, Mark Terry Click here to read a Q+A with Mark Terry, managing director of Chevrolet UK and Wayne D Brannon, president and managing director of Chevrolet Europe Peter Snelling, head of communications at Michelin, asks: How have you managed the […]

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Q&A: A European overview with Mark Terry, managing director of Chevrolet UK, and Wayne D Brannon, president and managing director of Chevrolet Europe

Josie Allchin

Click here to read the cover feature – a profile of Chevrolet’s UK managing director, Mark Terry Click here to read what other marketers want to know about Chevrolet MW: What attracted you to the Chevrolet brand? Wayne D Brannon, president and managing director Chevrolet Europe (WB): I came over to Europe from Detroit on […]

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Chevrolet timeline

Josie Allchin

1911: Chevrolet Motor Car Company was founded in the US by Louis Chevrolet and William Durant. 1918: Chevrolet is acquired by General Motors. 2005: GM relaunches the brand in Europe. All mainstream Daewoo cars are rebranded as Chevrolet. 2009: GM files for bankruptcy. The company is rescued by a $50bn US Government aid package. 2010: GM […]