This year, Christmas advertising campaigns are about more than just big impact television ads, they are about brands enabling conversations with customers beyond the festive season. High street retailers traditionally invest in a big marketing push in the run up to Christmas, however, this year three major retailers have made significant increases in the social […]
Facebook’s plans for a web 2.0 email service adds credence to the theory that the social network is targeting Google’s market bit by bit, but can the company famous for its privacy problems and stalking issues really topple the global giant that is Google? Guest columnist Judith Lewis gives her view. Will Facebook become the […]
The results of the first global qualitative research study and subsequent report into consumers’ general attitudes and behaviours towards brands in social media make for an interesting read, explains Rob Hernandez, global brand director for Firefly Millward Brown.
The BBC has unveiled an augmented reality based digital campaign in support of the recently re-launched BBC iPlayer.
Up to 25% of UK retailers’ annual business is generated in the narrow period spanning the run-up to Christmas to the end of January. And this year retail expert Verdict reckons it’s going to be the best time to pluck the goose since 2007, if only because a massive hike in VAT will make all […]
Converse has unveiled the video for the track made for it by brand ambassadors Bernard Sumner, of New Order and Joy Division fame, and Hot Chip’s Alexis Taylor and Joe Goddard. The video for “Didn’t Know What Love Was” was directed by Swedish pop video director Andreas Nilsson. Anomaly created the strategy and concept for […]
Manfrotto, the professional camera equipment manufacturer, has developed a new strategy and brand positioning to broaden its customer base.
Communications minister Ed Vaizey has laid out plans to end net neutrality in the UK.
Mark Speed, joint managing director of IFF Research, looks at the implications of the Government’s spending cuts on the public sector’s use of market research to inform future strategies.
Ian Dowds, UK vice president of Specific Media, explains how behavioural targeting can better connect brands to online Christmas shoppers Last year, more than 7 million UK adults shopped online for Christmas gifts, according to Mintel data. With online shopping more popular than ever before, brands cannot afford to leave targeted advertising off their Christmas […]
Sometimes when brands get in touch, it’s impossible to work out where they got your details. And this uncertainty is making more people wary of giving out their personal information. However, if brands can build up a reputation for being trustworthy then consumers are willing to hand over their particulars, according to the latest research […]
Brands could be forced to increase the price of basic foods even further as commodity prices soar, the UN Food and Agriculture Organisation (FAO) has warned.
A leading brand is one that is liked and trusted by a majority of people, according to a new study by The Futures Company.
Miller Brands, the UK subsidiary of SAB Miller, says that a strong performance from world beer brands Peroni Nastro Azzurro and Pilsner Urquell helped grow lager volumes by 25% in its first half.
The radio industry is set to launch its “biggest ever” promotion of digital radio devices in the run up to Christmas, as the sector looks to accelerate the rate of digital take up ahead of the 2015 switchover target.