Month: December 2010

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Enter the Engage Awards

Branwell Johnson

Why not use the holiday break to think about entering the awards that really matter to marketers, the Marketing Week Engage Awards 2011? The Engage Awards evening this year proved a dazzling opportunity to celebrate the best ideas, innovation and inspiration in marketing and we intend the 2011 event to be even more exciting. Click […]

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Love it or hate it, Marmite is the most read story of 2010

Branwell Johnson

Refresh your memory of some of the stories of the year with a glance at Marketing Week’s Top 10 of 2010. From Marmite to Taco Bell, Charmin to Gillette these are the brand stories that had readers delighted and astonished. 1. Marmite brings British National Party to its knees 2. Diet Coke teams up with […]

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Time for a break

Branwell Johnson

We wish all our readers a Merry Christmas and a Happy New Year. Marketing Week is now closed until 4 January. Stories will occasionally be posted over the festive break but a full service will not resume until 2011. And look out for the first issue of Marketing Week of the New Year, cover dated […]

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O2 set to innovate further with new technology

MaryLou Costa

O2 took home the Brand Innovation prize at the 2010 Marketing Week Engage Awards for its new O2 Money proposition. Marketing director Sally Cowdry explains that the next stage is to incorporate O2 Money services with Near Field Communication technology.

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Horses for courses: the future of TV measurement?

Marketing Week

How will TV audience measurement change in the light of the growing dominance of on demand viewing. Richard Marks, global CEO of Kantar Media Audiences, gives his view. When it comes to television measurement, the pressure is on like never before and understanding the emerging digital landscape presents major challenges. With an explosion of choice, […]

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How the internet tastes of “real mums”’ are evolving

Marketing Week

UK mums’ online behaviours are evolving. Microsoft Advertising’s head of new research, data and analytics Julie Forey explains When Microsoft Advertising first surveyed the UK’s mums back in 2008, we found that the web played a key role in their lives, whether this was helping to manage family life, providing personal fulfillment and entertainment, or […]

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Brands should resist going product placement crazy

MaryLou Costa

Now that product placement has been officially approved in the UK, brands should weigh up the opportunities carefully and take on board consumer attitudes to the change. This is the last Market Research bulletin of the year. We wish you all a marvellous Christmas break and we will be popping back into your in-box on […]