British Airways is looking to further boost its recovery with an enhanced frequent flyer programme.
BA says it is introducing consistency across its Executive Club loyalty programme and American Airlines’ AAdvantage and Iberia Plus schemes to help drive the revenue-based recovery. The airline posted pre-tax profits of £158m for the first half of 2010 – its first profitable trading period in two years.
Chief executive Willie Walsh says: “Our customers remain our main focus.” Benefits of the merger with Iberia include enhanced frequent flyer benefits, access to more VIP lounges, more competitive prices, more frequent flights and better connections. The addition of American Airlines and Iberia to the agreement allows BA to compete more effectively against the Star Alliance and Sky Team networks, especially for transatlantic traffic.