Children’s charity Beatbullying is creating a database of supporters following its Big March protest that took place in November.
A network of partner websites enabled young people, parents, teachers and brands to sign a petition asking for government help to protect children from bullying, violence and harassment. Three weeks before the event, the petition had already gained over 250,000 signatures.
To maintain support for the campaign once the petition has been submitted, the charity is building an outsourced database of supporters and will use it to drive email broadcasts. Data quality from the outset is seen as an important dimension of the success of this ongoing marketing activity.