Candy Nails personalises beauty store

Newly-launched online beauty store, Candy Nails, is using registered visitor data to generate relevant content at each visit. As part of its “try before you buy” proposition, it is providing personalised product demonstrations to customers.

Having registered with the site, consumers are served with fresh content each time they return. A bespoke content management system has been built for the retailer that manages product information, ordering and payment. The landing page of each section will also rotate animations to keep customers engaged.