Samsonite switches to business customers

Luggage brand Samsonite is targeting business travellers in a change to its marketing strategy.

The company has created a dedicated micro-site for its business Pro-DL3 range, which has links to the e-commerce sites of John Lewis, House of Fraser and Selfridges, as part of an integrated campaign that takes the brand beyond traditional travel goods.

Samsonite is celebrating its 100th anniversary this year and is looking to innovation to sustain its brand positioning. Visitors to the micro-site can use a store locator to find a retail outlet stocking the new range, or click through to a partner e-commerce site. Although consumers can buy the range direct from Samsonite, there is no indication that the brand plans to capture data to use for future marketing activity.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here