ABC introduces cross platform certificate

Magazine brands can now count their online user numbers alongside print circulation on ABC certificates.

ABC has launched the Cross Platform Certificate of Circulation to clarify how publishers can claim digital editions as part of their circulation figures.

It includes the circulation of digital editions of magazines designed for mobile devices such as Apple’s iPad.

The Cross Platform certificate applies to both consumer and trade titles and comes into effect from January 2011.

Jan Pitt, director of magazines at ABC says: “ABC is constantly looking to improve its reporting to make it easier for the industry. As more and more publishers are launching digital editions of their publication, it is crucial that we support the industry in promoting the growth of their digital offering.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here