Premier Foods confirms Quorn sale talks

Premier Foods has confirmed that it is in talks to sell its vegetarian food brand Quorn.

/j/j/i/Quorn.jpg

Nestlé is thought to be the frontrunner in the talks, but Premier Foods declined to comment.

In a statement the company, which also owns brands including Hovis, Mr Kipling and Branston, says: “Premier Foods confirms that it has received bids from a number of parties, including multinational food groups and private equity firms. Discussions are proceeding and are at an advanced stage with two parties”

The sale has been subject to speculation for several months but despite confirming “advanced” discussions about its sale, Premier Food maintains that it may not sell its meat-free business.

The company adds that it is “open-minded” about disposals if they are of benefit to the business and shareholders.

Latest from Marketing Week

Marketing Week Meets… Mark Ritson

The Marketing Week columnist, consultant and professor explains why marketers need to talk about “making money first”, in a podcast recorded at the Festival of Marketing in October.

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here