Guinness turns to electro folk for Christmas campaign

Watch the ad here

Guinness is launching a Christmas campaign featuring a contemporary version of Jingle Bells by British electro folk musician James Yuill.

The viral was produced by Splendid Communications and will be supported by a DM campaign inviting 300,000 fans who are subscribed to the Guinness online database to recreate their own version of Jingle Bells.

Guinness is sending all the fans a ’festive philharmonic kit”, including a Guinness branded baton and note card, to help them recreate the song. Tullo Marshall Warren will handle the mailing campaign.

Recreations of the ad will be hosted on the Guinness YouTube channel.

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.

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