Guinness turns to electro folk for Christmas campaign

Watch the ad here

Guinness is launching a Christmas campaign featuring a contemporary version of Jingle Bells by British electro folk musician James Yuill.

The viral was produced by Splendid Communications and will be supported by a DM campaign inviting 300,000 fans who are subscribed to the Guinness online database to recreate their own version of Jingle Bells.

Guinness is sending all the fans a ’festive philharmonic kit”, including a Guinness branded baton and note card, to help them recreate the song. Tullo Marshall Warren will handle the mailing campaign.

Recreations of the ad will be hosted on the Guinness YouTube channel.

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here