Rob Brydon stars in £13m Kellogg’s Crunchy Nut campaign

Kellogg’s has hired comedian Rob Brydon to front a £13m marketing campaign for its Crunchy Nut cereal brand.


Brydon takes on the alias of newsreader Bruce Bowls in the campaign, which was created by Leo Burnett and involves TV, radio, outdoor and online activity

The campaign that launches today (6 December) is designed to draw attention to the new-look packaging of Kellogg’s Crunchy Nut, which hopes to give the cereal and its variants greater stand-out on supermarket shelves.

Crunchy Nut’s new packaging was designed by the brand’s in-house studio.

As part of the campaign, the brand is launching ’a large-scale digital campaign’ utilising social media, more details of which will be announced at a later date.

Kellogg’s has a long history of employing celebrities in its advertising, having previously used Jonathan Ross, Lisa Snowdon, Ross Kemp, Ian Wright, Dame Kelly Holmes and Sir Chris Hoy in previous campaigns.

Kellogg’s interim head of marketing Peter Harrison says the brand has chosen Brydon because “he’s hugely popular with consumers of all ages and we believe the comedy element that he brings to Crunchy Nut will help us grow the brand even further.”

Rob Brydon is currently starring with Steve Coogan in BBC2 drama The Trip, while Coogan has created a new mini-series of Alan Partridge that was commissioned by Foster’s.

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here