His role has been expanded following the resignation of London 2012 brand marketing head Mark Phillips, who will leave mid-December to set up his own consultancy business.
Moore will work with UK marketing director Nick Craggs and Erica Kerner, global Olympic Games director and head of Adidas’ London 2012 activation.
Adidas GB is a tier one sponsor of the London 2012 Olympic and Paralympic Games.
As the Games’ official sportswear partner, Adidas will design and produce kit and apparel for Team GB/Paralympics GB and officials. Stella McCartney is to oversee design.
It will be looking to exploit interest around the Games by selling 2012-themed sports apparel.