Zorokovich 1917 in More4 film push

A two hour More4 documentary is to be the centrepiece of a marketing campaign to push the launch of vodka brand Zorokovich 1917 in the UK.

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The film “How to Re-Establish a Vodka Empire” tells the story of brand owner, and film maker Dan Edelstyn’s attempt to import the Ukrainian brand into the UK. It will be shown as part of More4’s True Stories slot early next year.

Edelstyn went to the Ukraine and discovered a spirits distillery originally opened by his great-grandfather Ilya in 1904 and subsequently confiscated by the Bolsheviks in 1917.

Hi-Spirits will distribute the brand in the UK. It will be officially launched to the on-trade tomorrow (10 December).

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