Gocompare.com has silenced its opera singer character Gio Compario in homage to silent movies, in its latest television ad.
The black and white ad sees Gio Compario and a group of hapless police men attempt to rescue a car balancing on a cliff edge, while pushing its car insurance product.
The ad airs for the first time on Christmas Day.
The Gio character is also releasing a single in an effort to reach the Christmas number one spot in the charts.
His version of “Santa Claus is coming to town” is in aid of the Teenage Cancer Trust.