ITV and Channel 4 catch-up to launch on PS3

ITV and Channel 4 content will be available on the Sony PlayStation3 from later this week.

/t/k/q/ps3.jpg

PS3 owners will be able to view the broadcasters’ catch-up services, ITV Player and 4oD.

The move comes a month after the launch of a similar service from LoveFilm on the console.

Robin Pembroke, MD of ITV.com, says the rollout is an acceleration of its distribution strategy.

“As awareness of ITV Player grows, so will consumption of ITV’s content on demand,” he says.

Channel 4 is also thought to be pursuing similar deals with Xbox manufacturer Microsoft as part of its online strategy to engage with younger audiences.

Alan Duncan, marketing director for PlayStation in the UK, says launching on the PS3 would lead to a 10% increase in the number of visits to the broadcasters’ VOD players.

Sony reports there are 4m PS3 consoles in the UK and that 80% of owners connect them to the internet.

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here