Morrisons puts the boot into FIFA

Morrisons is considering legal action against FIFA over England’s failed bid to host the 2018 World Cup.


The supermarket, which sponsored the 2018 bid, is angry at the “unfair” decision-making process that led to FIFA awarding the 2018 World Cup to Russia.

It has been suggested that some FIFA executives reneged on earlier promises to vote for England, while others had decided to vote for a developing country despite England’s being the strongest bid.

Morrisons claims it spent £1m on backing the bid and wants FIFA to “do the right thing” and invest the same amount in grassroots football.

Michael Bates, Morrisons marketing director, says: “The Football Association team put together a fantastic bid. On behalf of our customer we are disappointed that the merits of the bid were not recognised by FIFA, which clearly was intent on locating the 2018 World Cup in an emerging country.”

He adds: “As we think the decision making process was unfair, we have instructed lawyers in Switzerland to examine our options under Swiss law. We hope FIFA will do the right thing and offer £1m to be invested in grassroots football.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here