The Telegraph reports that Cameron and London mayor Boris Johnson met with Twitter bosses at Number 10 last Thursday (9 December) in a bid to persuade them to locate in London and not another European city.
It has been reported that Twitter was close to selecting London as its European base, with the office to be made up predominantly of sales roles. These will report to Katie Jacobs Stanton, who was appointed in July to head Twitter’s international strategy.
Speaking to Marketing Week’s sister title new media age last month, a Twitter spokesman said: “Twitter plans to have a small number of people on the ground in Europe in 2011. We’re currently researching locations and potential candidates.”
Twitter embarked on a UK roadshow earlier this year, meeting with brands and agencies to promote its commercial products.
Major brands including Sony, Sky and Vodafone are said to be considering advertising on Twitter in the UK. Ads on the service are currently only served globally.