“Canine fashionistas” star in Harvey Nichols viral

Watch the viral here

Harvey Nichols has unveiled a tongue-in-cheek fashionista themed Christmas viral, entitled ’Not just for Christmas’.

Created by DDB UK, the viral for the department store is straplined: Forget killer heels, ’it’ bags and statement jewellery, the must-have accessories this Christmas are canine.

Footage shows Harvey Nichols gift-wrapped Pugs, Chihuahuas and Cavapoos, and intends to play on the Harvey Nichols advertising concept of “don’t believe everything you see.”

The video will be sent out to all Harvey Nichols friends, customers and suppliers. It will also be hosted on the Harvey Nichols site and Harvey Nichols YouTube channel.

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.

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