Holiday Inn leverages 2012 Olympics connection

Holiday Inn is launching a special price promotion tying in with the London 2012 Olympics.

/p/o/t/holidayinn160.jpg

The promotion will be on 20 December (20.12) and offers rooms at Holiday Inn for £20.12

Parent company InterContinental Hotel Group signed up Holiday Inn and Holiday Inn Express as Tier Three sponsors of the London 2012 Olympics last year.

Those making a booking can stay at Holiday Inn and Holiday Inn Express on any date between 26 December 2010 and 9 January 2011 (excluding 31 December).

Holiday Inn has a number of athlete ambassadors, including Denise Lewis.

IHG began a relaunch of its Holiday Inn brands earlier this year with a £650m investment expected to be completed by the end of this year. The relaunch has been supported by a £65m global marketing campaign.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here