Nokia E7 launch delayed

Nokia has delayed the launch of its new E7 smartphone until the new year, missing the chance to cash in on the busy Christmas trading period.

/x/r/f/nokiae7.jpg

The Finnish mobile maker says that it has delayed shipping its next flagship model until “early 2011” to “ensure the best possible user experience”. It had been scheduled to launch in the final quarter of the year.

The E7 is one of a range of smartphones that Nokia will boost its fortunes as the company looks to play catch up with rivals such as Apple and HTC in the smart phone market.

The company’s lack of progress in the lucrative smartphone market was seen as the driving behind the decision to bring in Microsoft executive Stephen Elop as president and chief executive in September.

Nokia also recently drafted in Jerri DeVard as its first CMO and VP of marketing to lead a newly formed marketing and communications department created to “increase the impact of its “communications and engagement”.

Boosting its smartphone offering is seen as crucial to the future success of Nokia. Global handset sales grew 35% in the third quarter over last year, while smartphone sales grew by 96%.

E7 is similar to the just released N8 smartphone, which was also delayed this year, but has a slideout keyboard.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here