Guinness is to launch its latest television advertising campaign “Dark Life” to promote the “magical liquid darkness” of the drink.
It features places around the world including New York and Hong Kong being transformed by a “magical liquid darkness which brings on the night; bursting with vital energy and the promise of enriching experiences…just like Guinness”.
The ad features a track called “10 mile stereo” by the upcoming band Beach House.
The ad, created by BBDO, breaks tomorrow (17 December) in cinemas in Ireland, followed by a TV launch on 31 December.
It will air in the UK in March.