The iconic symbol has been updated to fit in with the charity’s Love Where You live campaign in partnership with the Government and the Litter Challenge Group, which includes council organisations and brands including McDonald’s and Coca Cola.
The new green Tidyman logo will replace the previous black Tidyman logo, which has appeared on packaging in the UK since 1972.
Brands will also be charged to use the modernised logo, where previously its use had been free.
Keep Britain Tidy’s ambassador, Kirstie Allsopp says: “Being part of Love Where You Live is a chance for the big brands to become the heroes instead of the villains in the fight against litter.
The British Retail Consortium, however, says that the organisation should be supporting retailer’s efforts to recycle more.