Toyota ad to star Supergrass’ Gaz Coombes
Toyota is launching an ad campaign starring Supergrass frontman Gaz Coombes to promote its Yaris model to young women.
Toyota says it is targeting women in their 20s and 30s who are protective of their cars with the strapline: “Toyota Yaris: Treat it with Respect”
The ad is set to the Supergrass track “Pumping on the Stereo”.
It shows a young man asking his girlfriend to take a photo of him with his “musical hero” Coombes after spotting him in the street. However she misses the photo moment in an act of revenge for him previously making a mess of her Yaris.
The TV campaign, created by Saatchi & Saatchi, breaks on 1 January. It will be supported with press advertising and a digital campaign developed by Glue Isobar.
