Toyota says it is targeting women in their 20s and 30s who are protective of their cars with the strapline: “Toyota Yaris: Treat it with Respect”
The ad is set to the Supergrass track “Pumping on the Stereo”.
It shows a young man asking his girlfriend to take a photo of him with his “musical hero” Coombes after spotting him in the street. However she misses the photo moment in an act of revenge for him previously making a mess of her Yaris.
The TV campaign, created by Saatchi & Saatchi, breaks on 1 January. It will be supported with press advertising and a digital campaign developed by Glue Isobar.