Watch Nielsen’s top 10 most liked ads here:
Comparethemarket.com’s meerkat advertising campaign has topped a poll of the “most liked” ads of 2010.
The campaign starring Aleksandr Orlov, created by VCCP, beat cider brand Magners and Maltesers to the top spot, according to Nielsen.
Nielsen surveyed 1.5 million adults watching UK TV throughout the year on the “likeability” of ads and brands they can remember.
Separately, M&S’s Christmas TV ad has been voted the best festive campaign of the year and most likely to boost sales, according to marketing and advertising recruiter, EMR.