Meerkat is “most-liked” ad of 2010

Watch Nielsen’s top 10 most liked ads here:

1. Meerkat
2. Magners
3. Maltesers
4. Santander
5. Snickers
6. Cancer Research
7. M&S
8. Velvet
9. Cushelle
10. Pepsi

Comparethemarket.com’s meerkat advertising campaign has topped a poll of the “most liked” ads of 2010.

The campaign starring Aleksandr Orlov, created by VCCP, beat cider brand Magners and Maltesers to the top spot, according to Nielsen.

Nielsen surveyed 1.5 million adults watching UK TV throughout the year on the “likeability” of ads and brands they can remember.

Separately, M&S’s Christmas TV ad has been voted the best festive campaign of the year and most likely to boost sales, according to marketing and advertising recruiter, EMR.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here