The free app, available from the iTunes store today (17 December), features highlights of latest news on the fashion designer’s brand, latest collections and video interviews.
Users will be able to watch backstage footage of the Summer 2011 show in Paris, as well as an exclusive performance from the hip-hop rock band N*E*R*D, fronted by singer and record producer Pharrell Williams.
The app features videos to show off McCartney’s winter collections. Users will also be able to watch interviews with Danish tennis player, ranked world number one, Caroline Wozniacki, who is the only player to wear McCartney’s tennis line designed for Adidas.
Articles on latest ranges, and photo galleries marking special occasions in the designer’s life, will also be available on the app.
McCartney has also designed a black faux leather iPad case, which is available to buy online for £252 ($395).
Earlier this month, McCartney launched her first ecommerce site in the UK.
This story first appeared on newmediaage.co.uk