Stella McCartney launches iPad app

Fashion designer Stella McCartney has launched her first iPad app.

Stella McCartney perfume
Stella McCartney perfume

The free app, available from the iTunes store today (17 December), features highlights of latest news on the fashion designer’s brand, latest collections and video interviews.

Users will be able to watch backstage footage of the Summer 2011 show in Paris, as well as an exclusive performance from the hip-hop rock band N*E*R*D, fronted by singer and record producer Pharrell Williams.

The app features videos to show off McCartney’s winter collections. Users will also be able to watch interviews with Danish tennis player, ranked world number one, Caroline Wozniacki, who is the only player to wear McCartney’s tennis line designed for Adidas.

Articles on latest ranges, and photo galleries marking special occasions in the designer’s life, will also be available on the app.

McCartney has also designed a black faux leather iPad case, which is available to buy online for £252 ($395).

Earlier this month, McCartney launched her first ecommerce site in the UK.

This story first appeared on

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here