The “Brand Boutique” has a separate website within the Tesco site and includes the “Style Showroom” which includes labels from emerging fashion designers selected by fashion agent Debi Carter.
It offers brands including Tiger Blonde, Roby Rocks and Liquorish alongside its own Florence & Fred and Cherokee fashion labels.
Tesco has recently outlined plans to adapt its non-food approach to improve its credentials as a technology, fashion and health and beauty retailer.
The online Brand Boutique offers free delivery on all orders over £50 and is currently offering £5 discount on when shoppers spend £35.
Tesco says Brand Boutique is its “new online fashion store for the next big names in womenswear”.