NewsCorp wins EU approval for BSkyB takeover

The European Commission has unconditionally cleared NewsCorp’s £7.8bn takeover of BSkyB.

/f/r/h/RupertMurdoch.jpg

The commission concluded that the deal would not “significantly impede effective competition” in Europe.

NewsCorp is trying to buy the 61% of BSkyB it does not already own.

The scope of the commission’s investigation was limited to whether the deal was anti-competitive.

Attention will now turn to Business Secretary Vince Cable. Cable has asked Ofcom, the UK’s broadcasting regulator, to asses whether the deal will adversely affect media plurality. Ofcom will report back in the new year.

There is concern among rivals that NewsCorp, which already owns UK newspapers The Times, The Sunday Times, The News of the World and The Sun, would become too dominant in the marketplace – particularly in the advertising market.

Read the EC’s ruling in full.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here