Sky+ readies iPad App launch

BSkyB has bolstered it’s mobile offering with the launch of an iPad app that allows customers to search and record their favourite programmes on the move.

/u/c/l/SkyIpad.jpg

The Sky+ App features a recommendation engine that suggests programmes to watch based on the show the user is currently watching or recording.

Other features include a highlights showcase section, where customers can find the most popular programmes of the day available on Sky TV, and a seven-day listings guide.

The move follows the launch of of Sky’s mobile TV app for the iPad in May which allows customers to watch TV on the go for a subscription.

In May, Sky developed a mobile TV app for the iPad allowing customers to watch Sky TV on the go for a subscription.

The new app is the latest in Sky Mobile’s expanding offering of iOS applications which also includes the Sky Mobile TV App, Sky+ Remote Record for iPhone, the Sky News app, the Sky Sports Football Score Centre and the Sky Sports Cricket Score Centre.

More than 9 million Sky Mobile apps have been downloaded from the App Store, the broadcaster claims.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here