Genes Reunited launches TV campaign as owner posts poor results

Family history website Genes Reunited launches a multi-channel TV ad campaign today (23 December), just as owner DC Thomson says company profits are down £5m.


Dundee-based publisher DC Thomson, which also owns the Beano and Dandy comics, bought Genes Reunited and sister sites Friends Reunited and Friends Reunited Dating for £25m from previous owner ITV in August 2009.

However, the privately-owned company has just revealed proft is down £5.1m to £27.4m for the year to 31 March, according to reports.

The new TV ad campaign will be supported with an online and social media push, with a behind the scenes video available on YouTube .It will air on ITV, Channel 4, Five and multi-channel TV for 12 days.

It focuses on different generations within a family, from a 17th century lady to her cousin still alive today who discovers all the historical relatives in her family from her laptop.

The campaign was developed by Elastic Creative

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