McCain extends Film4 sponsorship with comedy duo sketches

McCain Wedges is partnering with Film4 to launch a five month campaign of comedy sketches starring Armstrong and Miller.

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The series of clips entitled “4FilmsFor…” supports the Wedges’ “perfect for sharing” strapline and will feature the comedy duo in a variety of common home scenarios, referencing films such as Zoolander and Terminator 2: Judgment Day.

There will be 10 sketches in total, with two released on Film4 each month from Christmas day (December 25) until June 2011 when the campaign comes to a close.

The TV campaign will be supported by an on-pack promotion, running next year from March until June, asking customers to submit their four favourite films for sharing.

Customers can also interact with the promotion and watch the clips on Facebook, Twitter and the Film4.com website.

McCain Wedges brand manager Claire Stewart says: “Securing high profile comedians and producing top quality content will ensure we strengthen our sharing proposition whilst entertaining and deepening our relationship with our consumers.”

McCain Wedges currently sponsors the 9pm “Film on Film4” slot and also partners with LoveFilm and Sky Movies Comedy.

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