Virgin Holidays to ramp up loyalty initiatives

Virgin Holidays is looking to bolster its loyalty programme as it looks to steal share from rivals including Thomas Cook and Thomson.

The holiday company is looking to appoint to its first head of loyalty to define a customer retention strategy to be used in direct marketing campaigns and affinity and partnership initiatives.

The move comes as the holiday company prepares to expand its operations. It plans to add up to 40 high street shops over the next 12 to 18 months and is reportedly preparing plans to launch the brand first in the US, and then Australia and South Africa.

A Virgin Holiday spokesman says: “As the business continues to grow and our loyalty marketing efforts expand accordingly, it’s become necessary for us to grow the team for that reason.”

The head of loyalty will report to marketing director Andrew Shelton.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here