Premier Foods overhauls senior marketing setup
Rosie BakerHovis owner Premier Foods has created its first group marketing director role as part of a senior management overhaul to accelerate the growth of its brands.
Month: December 2010
Bruised and battered Bernie Ecclestone in Hublot ad
Russell ParsonsLuxury watch brand Hublot has launched a print campaign featuring an “untouched” photograph of bruised and battered Formula 1 boss Bernie Ecclestone taken the day he was mugged.
Ericsson appoints marketing chief
Rosie BakerTelecoms firm Ericsson has promoted its head of multimedia Jan Wäreby to head up its sales and marketing division.
Retailers should avoid knee-jerk reactions
Marketing WeekDavid Ringer, general manager for UK and Ireland at leading global retail promotion consultancy TCC, asks whether retail marketers have learned the lessons of the recession. Despite a predicted modest decrease in consumer price inflation over the remainder of the year, consumers and retailers alike, are more fixated about anticipated food inflation and VAT rises […]
Loyalty – what’s the point?
Marketing WeekStuart Evans, UK general manager of loyalty specialist ICLP, discusses the benefits of points versus vouchers to develop long-term loyalty not just boost sales. Many retailers are scrambling to implement data capture programmes ahead of the seasonal peak period having understood the value of a direct to customer communication channel rather than rely on in-store […]
Newspaper retail round-up
Rosie BakerA roundup of retail news form the newspapers this week… Google, Kingfisher, M&S, snow, Tesco, Morrisons, online shopping.
Learning the lessons of the high street through the ages
Rosie BakerFor the past few weeks, I’ve been tuning in to the BBC’s Turn Back Time – The High Street. It’s a fascinating insight into the changing face of retailing over the past 100 years, but also a stark reminder that the high street is facing some of the same challenges now as it has done […]
Marketers fail to link strategy with business goals
Lucy HandleyMarketers risk losing influence in the boardroom after a report found that the overwhelming majority are failing to properly link marketing with overall business strategy.
Food and drink industry in sustainability drive
Rosie BakerThe Food and Drink Federation (FDF), which includes Nestlé, Kraft, PepsiCo and Coca-Cola among its members, has set tough new environmental targets as part of a wider policy of embedding sustainable practice throughout the sector.
HSBC names marketing chief
Russell ParsonsHSBC has appointed Chris Clark to the new group head of marketing and customer experience role.
E.On creates web TV show to advise on saving energy
Jessica DaviesE.On is working with Microsoft, Mirror Group and IPC Media to promote a six-figure, integrated campaign centred around a web-only TV series, to show how families can save on energy costs.
AskMen relaunches for the thinking man
Rosie BakerMedia publisher IGN Entertainment is relaunching its online men’s magazine AskMen.com in a bid to build awareness of the brand among male consumers.
Carling ad escapes censure after Heineken complaint
Mary-Louise ClewsAn advertisement for Molson Coors’ Carling that claimed its cans could “lock in great taste” has been cleared after rival Heineken complained it was misleading.
Troy Warfield: Kimberly-Clark’s vice-president of family care for Europe
MaryLou CostaBrand promises behind innovation: The key men behind Kimberly-Clark’s brand strategy, including vice-president of family care for Europe Troy Warfield, tell Marketing Week how the FMCG giant is meeting some very modern challenges.
And if you know your history… use it
Mark RitsonIn the aftermath of England’s disastrous bid to host the 2018 World Cup, the British media has been relishing the task of identifying the culprits to blame for this latest “national disgrace”. In reality, Russia – which, it should be remembered, is three times bigger than England, has never hosted a major football tournament and […]