England 2018 World Cup bid fails
Russell ParsonsEnglish businesses will miss out on an estimated £3bn windfall after FIFA awarded the 2018 World Cup to Russia.
Month: December 2010
Teletext Holidays unveils new platforms and supporting campaign
Branwell JohnsonTeletext Holidays is looking to take on the likes of Thomas Cook by launching a £5m awareness campaign to promote its new distribution platforms in early January.
BA promotes marketing chief to the board
Russell ParsonsBritish Airways has promoted sales and marketing director Andrew Crawley to the board as the airline’s commercial director.
ABC introduces cross platform certificate
Rosie BakerMagazine brands can now count their online user numbers alongside print circulation on ABC certificates.
Simon Cowell’s record label names first marketing chief
Branwell JohnsonSyco Music, the joint venture between Simon Cowell and Sony Music, has signed up former PlayStation marketer Mark Hardy to the new role of marketing director.
Content sites better at engaging consumers than social media
Gina LovettEngagement and ad responsiveness are stronger for original content sites than social networks or portals, according to a study by the Association of Online Publishers (AOP).
KPMG looks to integrate marketing with first CMO
Russell ParsonsKPMG has appointed its first chief marketing officer to integrate strategy across its European operations.
Who is thinking green?
Josie AllchinMatt Counsell, partner and head of quantitative research for McCallum Layton, reveals the results of a recent study of 400 consumers and their views on buying green brands.
Choice blindness – what can we tell customers about their decisions?
Marketing WeekPhil Barden, managing director of Decode Marketing, reveals how “choice blindness” can affect the quality of insight marketers receive from consumer surveys. It seems like the most natural thing in the world. If we want to know how important different product features are and how they should be developed, or how convincing a new ad […]
Online fashion retailing comes of age
MaryLou CostaWith the launch of Google’s Boutiques.com and Asos Marketplace, online fashion retailing has taken the next step to usurp the high street – bringing brands even closer to their customers. News last week that internet giant Google launched its new Boutiques.com platform in the US, while online fashion guru Asos launched its new Marketplace website, […]
Amazon faces boycott over WikiLeaks row
Rosie BakerAmazon could face a boycott from free speech campaigners after it stopped hosting whistle blowing site WikiLeaks on its servers.
UK consumers are the earliest adopters of new technology
Charlottle McElenyResearch by Ofcom has found that UK consumers are more likely to be early adopters of new technology than any other country.
England awaits 2018 decision
Russell ParsonsEnglish marketers, sponsors and retailers will learn later today (2 December) whether the country will receive the expected £3bn commercial boost of being awarded the 2018 World Cup.
YouTube launches skippable pre-roll ads
Will CooperGoogle has launched skippable pre-roll ads on YouTube, with advertisers only paying if a viewer watches the ad.
2012 chiefs look to create shopping bag brand
Russell ParsonsLondon Olympic chiefs want the packaging and bags used for 2012 merchandise to act as a “brand extension” for the event as they unveil measures aimed at boosting commercial revenue.